In a world where versatility is key to success, musician Suzanna Owiyo stands out as a shining example. Beyond the glitz and glamour of the stage, she humbly engages in a side hustle that might surprise many – selling fish. But for Owiyo, this entrepreneurial endeavor is not just a necessity; it’s a strategic move to ensure financial stability in an unpredictable industry.
Reflecting on her dual roles, Owiyo candidly shares, “People often ask me why I still sell fish… the Covid-19 pandemic made me realize that you cannot just depend on music.” During the challenging lockdown periods, with live performances halted, she found solace in the steady income from her fish trade.
Recently, during a conversation on Citizen Digital’s Twitter Space, Owiyo underscored the importance of diversifying income streams in the entertainment sector. Her experience exemplifies the resilience required to navigate the volatile nature of showbiz.
Despite her musical success, Owiyo has remained committed to her fish-selling business, a testament to her work ethic and practical approach to financial management. Even as her musical career blossomed, she continued to balance both worlds, understanding the value of stability amidst artistic pursuits.
Beyond her musical endeavors, Owiyo has also ventured into advocacy, serving as a goodwill ambassador for UNEP. Initially hesitant due to her perceived lack of expertise in agriculture and environmental matters, she embraced the challenge with determination. This journey led her to establish the Soko Bila Waste initiative, educating the public on reducing food wastage—an inspiring example of leveraging influence for positive change.
Speaking on the evolution of the music industry, Owiyo acknowledges the advantages enjoyed by emerging artists today. However, she emphasizes the enduring principles of patience and consistency as foundational to success. Encouraging Kenyan artists to embrace their cultural heritage, she advocates for greater support for local talent, urging audiences to prioritize homegrown music over imported alternatives.
Recalling a highlight from her illustrious career, Owiyo fondly reminisces about performing in Japan, where despite linguistic barriers, her music resonated with audiences. This experience epitomizes the universal language of music, transcending boundaries and fostering connections across diverse cultures.
As Suzanna Owiyo continues to inspire with her musical prowess and entrepreneurial spirit, her journey serves as a reminder of the power of perseverance, adaptability, and the pursuit of passion beyond conventional boundaries.